See How Customers Really Experience Your Brand — in One Score
The CEI™ Score brings all your public customer signals together — visibility, sentiment, trust and service — into one clear benchmark.
CEI™ Score
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You’ve just seen a CEI™ demo.
The full version uses real data across five pillars of customer excellence to reveal how your company truly performs.
Join the waitlist to get your live CEI™ Score when it launches.
The full version uses real data across five pillars of customer excellence to reveal how your company truly performs.
Join the waitlist to get your live CEI™ Score when it launches.
What is the CEI™ Score?
The CEI™ Score is a single number you can track, compare and improve. It shows how customers truly experience your business — not just how they respond in surveys.
What customers genuinely say and feel about you
Real reviews, comments and conversations — not survey clicks or controlled feedback.
Whether your product and service feel up-to-date
How often you evolve, release improvements and respond to customer needs.
Where frustration or friction is building
Patterns of complaints, confusion, slow responses or negative signals.
How your customer experience is trending over time
What’s improving, what’s slipping, and where opportunities to improve are emerging.
How trustworthy and credible your brand appears
Whether you look consistent, reliable and safe across all public touchpoints.
How easy you are to find and choose
Your presence across search, listings, reviews and public discovery channels.
Traditional Metrics vs CEI™
Traditional scores measure moments. CEI™ measures the whole experience.
Traditional Customer Metrics
A collection of familiar scores — NPS, CSAT, CES, star ratings and public reviews. Each gives a small part of the picture, but none reflect the full customer experience.
What's Included:
- NPS — customer opinion from those who respond
- CSAT/CES — satisfaction with isolated moments
- Ratings & Reviews — polarised public feedback
- Shows fragments, not the full customer journey
- Limited visibility of trust, consistency and friction
Purpose:
Basic sentiment checks and isolated touchpoint feedback — not a true reflection of how customers actually experience your brand.
RECOMMENDED
CEI™
The complete outside-in view of your customer experience — across visibility, sentiment, trust, responsiveness and innovation. One score that shows how customers really experience your brand in the real world.
What's included:
- Unified CEI™ score powered by public and customer-facing data
- Clear insight into where the experience succeeds or slips
- Real-world signals traditional metrics miss
- A stronger foundation for decisions, improvement and growth
- Full breakdown across five CEI™ pillars
Purpose
To reveal the complete outside-in customer experience — the way your brand is actually found, perceived and talked about in the real world.
Look Where It Matters
CEI™ surfaces the key issues traditional metrics miss — by revealing how your brand is really found, seen and talked about in the wild.
Unspoken Problems
Issues customers feel — but never tell you
Most customers don’t complain — they simply leave. CEI™ uncovers the silent friction points that appear in public signals, not in tickets or surveys.
Drop-Off Moments
Where customers decide not to choose you
CEI™ shows the moments where visibility, trust or clarity breaks down — long before you see the impact in sales, retention or renewals.
Outside-In
How your brand really looks from the outside
Inside your business, your journey makes sense. Outside, customers see a different story. CEI™ highlights the inconsistencies, gaps and mixed signals shaping their decisions.
Unlock Even More With Your Official CEI™ Score
Everything you need to understand your score, prioritise improvements and build a stronger customer experience.
CEI™ Score & Badge
Your verified CEI™ Score plus a public badge you can use on your website, proposals and social profiles to demonstrate excellence and increase credibility.
Deep-Dive CEI™ Report
A clear breakdown of your score that shows what’s going well and what isn’t — written so anyone in the business can understand it quickly.
Score Tracking & Trends
Track how your CEI™ Score changes over time. Identify improvement, stagnation or early signs of decline — and stay ahead of customer expectations.
Outside-In View
CEI Connect gives you an expert outside-in interpretation of your score, helping you understand what it really means and where to focus.
Free Score
Get your initial CEI™ score using public data sources
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Coming Soon
Takes just seconds to generate
Official Score
Unlock detailed insights and add your internal KPIs
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Coming Soon
Full dashboard + verified badge
CEI Connect
Expert guidance to improve your customer excellence
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ADVISORY
From score to strategy and implementation
From Your CEI™ to Strategy
Your CEI™ shows you the what. Our consultancy helps you define the how.
Introducing CEI Connect
We translate the CEI™ framework into measurable action and lasting change.
Decode
Discover where you stand with a structured assessment using the CEI™ framework.
We analyse performance across the five pillars to surface strengths, gaps, and opportunities.
We analyse performance across the five pillars to surface strengths, gaps, and opportunities.
Design
Translate insights into a clear Customer Excellence Blueprint.
We co-create your roadmap for improvement — defining priorities, actions, and systems to embed excellence.
We co-create your roadmap for improvement — defining priorities, actions, and systems to embed excellence.
Deliver
Turn plans into measurable progress.
We help align teams, embed customer excellence practices, and sustain improvement through continued partnership and review.
We help align teams, embed customer excellence practices, and sustain improvement through continued partnership and review.
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