About Us
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Excentrics
Home of the CEI™ | The Outside-In Measure of Customer Excellence
Founded by Alex Christoforou, Excentrics blends AI-driven insight with senior customer leadership experience. After building and leading global customer teams across the US, Europe, and Asia, Alex created CEI™ to bring clarity where customer metrics often confuse.
CEI™ provides an outside-in view of customer experience across four pillars — Customer Voice & Advocacy, Service Experience & Care, Brand Trust & Loyalty, and Product Value & Innovation — helping organisations see what customers are actually responding to.

Excentrics exists to help leaders make better decisions about customer experience — with confidence, context, and credibility.