About Us
Excentrics
Home of the CEI™ | Measuring what Customer Excellence really means.
Founded by Alex Christoforou, Excentrics is a customer excellence consultancy that blends AI-driven insight with human expertise to help organisations understand, measure, and elevate their customer experience.
Excentrics was founded to bring clarity and credibility to how organisations understand their customers. Combining over two decades of global customer experience leadership with advanced analytics and AI, founder Alex Christoforou created Excentrics to make customer excellence measurable, comparable, and actionable.
At the heart of the company is the Customer Excellence Index (CEI™) — an AI-powered model that assesses how brands perform across five key pillars of excellence. But Excentrics goes beyond the score: it helps organisations turn insight into improvement through consultancy, coaching, and strategy.
Having built global Centres of Excellence across the US, Europe, and Asia, Alex brings hands-on expertise in customer operations, transformation, and leadership. His vision for Excentrics is to empower businesses with the data and perspective to see themselves the way their customers do — and to act on it with purpose.
Excentrics exists to help every organisation deliver the clarity, confidence, and excellence that customers can truly feel.
At the heart of the company is the Customer Excellence Index (CEI™) — an AI-powered model that assesses how brands perform across five key pillars of excellence. But Excentrics goes beyond the score: it helps organisations turn insight into improvement through consultancy, coaching, and strategy.
Having built global Centres of Excellence across the US, Europe, and Asia, Alex brings hands-on expertise in customer operations, transformation, and leadership. His vision for Excentrics is to empower businesses with the data and perspective to see themselves the way their customers do — and to act on it with purpose.
Excentrics exists to help every organisation deliver the clarity, confidence, and excellence that customers can truly feel.
Frequently Asked Questions
How accurate is the CEI™ score?
It combines AI analysis of public data with optional internal metrics for precision. Our algorithm has been fine-tuned based on extensive research and industry benchmarks to provide the most accurate assessment possible.
Is my data secure?
We never share sensitive information — only aggregated insights. Your internal metrics and proprietary data are encrypted and protected according to industry-standard security protocols.
Can I improve my score?
Yes! We offer consultancy and resources to help you excel. Our team of experts can provide tailored recommendations based on your specific results, and our platform includes tools to track your progress over time.
How much does it cost?
Basic scoring is free; advanced tools and consultancy are tiered. Our pricing structure is designed to accommodate businesses of all sizes, from startups to enterprise organizations.
How Can We Support Your Next Step?
Whether you’ve got a question, need support, or would like to arrange a call to learn more about CEI™ and Excentrics, we’re here to listen. Tell us what you need, and our team will get back to you soon.
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We Measure What Matters: Customer Excellence
Excentrics provides the only independent, data-driven Customer Excellence Index (CEI™) to help businesses understand, improve, and showcase their customer experience.