About Us

Excentrics
Home of the Customer Excellence Index™ (CEI)
Founded by Alex Christoforou, Excentrics combines senior global customer leadership experience with a structured diagnostic framework designed to bring clarity to complex organisations.
After building and leading customer and support operations across the US, Europe, and Asia, Alex developed the Customer Excellence Index™ (CEI) to provide a clear, outside-in view of performance — cutting through fragmented metrics and internal noise.
The CEI™ evaluates customer experience across four core pillars:
Customer Voice & Advocacy
Service Experience & Care
Brand Trust & Loyalty
Product Value & Innovation
Helping leadership teams see where alignment is drifting before operational strain becomes visible in performance.
Excentrics exists to help organisations restore control, define ownership, and make confident, evidence-based decisions about customer excellence.
The CEI™ evaluates customer experience across four core pillars:
Customer Voice & Advocacy
Service Experience & Care
Brand Trust & Loyalty
Product Value & Innovation
Helping leadership teams see where alignment is drifting before operational strain becomes visible in performance.
Excentrics exists to help organisations restore control, define ownership, and make confident, evidence-based decisions about customer excellence.