A Clearer View of Customer Excellence
The CEI™ brings service, voice, trust and product into one consistent, comparable score.
The Structure Behind the Score
The Customer Excellence Index™ is built on four core dimensions of customer experience — developed through years of market insight and engineered to measure performance in full.
Each dimension reflects a distinct and measurable signal of performance. Together, they form the CEI™.
Service Experience & Care
Publicly visible indicators of service quality — responsiveness, complaint patterns, friction and issue resolution.
Product Value & Innovation
Verified product ratings and feedback reflecting relevance, usefulness and sustained value.
Customer Voice & Advocacy
The scale, sentiment and direction of customer conversation — indicating whether customers are promoting your brand or discouraging others.
Brand Trust & Loyalty
Signals of credibility and confidence demonstrated consistently across visible customer interactions.
See the CEI™ Dashboard
A structured view of customer performance — from unified score to detailed dimension insight.
Unified CEI™ Score — Overall performance across service, voice, trust and product.
Four-Dimension Breakdown — See where performance is strongest, where it slips, and what’s shaping your overall score.
The Customer Excellence Index™
A single, comprehensive score that captures how your brand truly performs across service, trust, voice and product.
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